OUR STORY
Eva’s Sunday is a female founded and independently owned Australian fashion label based in Fitzroy, Melbourne.
We value quality, inclusivity, sustainability, and exceptional service. Read more on our values here.
We're a brand driven by a purpose of empowering women to embrace their individuality by creating wardrobes that simplify daily dressing, elevate confidence, and exude effortless style.
Our pieces are designed to transcend seasons - adaptable to work well all year round, layered up or down depending on climate.
Over time, our customers build their own 'Eva's Sunday' wardrobe, garments individual in their own right, but connected by a signature look, quality & colour palette that allows them to work seamlessly together from one season to the next.
“At Eva’s Sunday, we are passionate about empowering women with high-quality wardrobes that simplify daily dressing, elevate personal confidence and embody an ease and freedom of style. We always had a very clear vision about creating classic, timeless and trans-seasonal linen garments which moved seamlessly from one collection to the next. Layering was important from the get-go as was the concept of individual garments working cohesively together to form wardrobe circularity.”
- Nic MacIsaac, Founder & CEO at Eva’s Sunday
OUR FOUNDER
Founder and CEO of Eva’s Sunday, Nic MacIsaac was working as a corporate accountant assisting the original Eva’s Sunday when she first experienced the true potential of the brand and the need in the market for sustainable, inclusive, high-quality designs for women across the globe.
“The opportunity to take over Eva’s Sunday actually came at a very difficult time in my life as my 20 year marriage ended,” Nic reflects. “There was so much uncertainty in my life so I threw all my money and energy into the label, tethering myself to something I knew would be a lot of work, but that could reap great reward.”
Ten years on, the Eva's Sunday woman has solidified her place in the landscape of Australian fashion. She is not dictated by trends, but instead, celebrates freedom of sartorial choices, enjoying a wardrobe of high-quality, natural fabrics.
DESIGNED FOR REAL WOMEN
The Eva's Sunday customer is one that we know well. We design with real women in mind, informed by the feedback and experiences of our customers, ensuring functionality, comfort, and versatility remain at the forefront.
“Eva’s Sunday is very focused on its customers. Their feedback helps me ideate each range with a grounding in functionality, comfort and versatility. I carefully consider how pieces will be worn by our customers, styled back together and how they can flow on from previous collections to create a continuous wardrobe. I get great joy out of knowing Eva’s Sunday pieces will be reimagined for years to come.”
- KENYA QUIN, DESIGNER
Beyond the Garments
The beauty of the Eva’s Sunday story continues beyond each impeccably designed garment. Step into Eva’s Sunday Fitzroy or Beechworth stores and you can feel the love and energy within every corner, from the incredible customer service to the character and warmth of the furniture and interiors. Online is no different, with Nic a constant presence.
“Aside from spending a lot of time in-store, I reach out to individual customers daily, and we get 40 product reviews per week which the Production and Design Team review,” she says. “Our feedback loop works incredibly well and we can be very responsive. That is so important to Eva's Sunday experience.”
Now with wholesale stockists across Australian and New Zealand, Nic reflects on her 2015 sliding doors moment with a sense of huge achievement, having grown a high-quality, natural-fibre based, slow fashion label beyond her wildest dreams.
"Eva’s Sunday gives me enormous satisfaction every day, and I am only just getting started!”
- Nic MacIsaac, Founder & CEO at Eva’s Sunday
Gently Worn
Our Values
Our Locations
Our Journal